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Who or what is FLYERALARM?

Christoph Niemann, Country Manager of the online printing firm FLYERALARM GmbH Switzerland, answers four questions about the company and its success.

What is FLYERALARM’s recipe for success? How has it managed to become one of the leading online printing firms within 15 years?

Back in 2002, FLYERALARM was one of the first to use the collect-run printing process for industrial production, thereby revolutionising the industry. We have continuously enhanced the entire operation, and work closely with printer manufacturers on the development and configuration of the machines. We are currently driving developments in our company and thus in the industry as a whole forward through a great deal of innovative power.

What distinguishes you from other online printing firms?

In contrast to many other companies, the machines and printing works fully belong to the corporate group. All products are produced at eight locations in Germany – on ultra-modern machines with an average age of three years. The online and offline combination is also unique, with on-the-spot support provided in our stores. Our Zurich store has a central location at Stauffacher. We provide advice, ordering and collection there, but we also create layouts for customers on request.

How do you manage to supply Switzerland so quickly from Germany?

Thanks to our eight printing works, we can provide rapid production and immediate delivery – often just one day after receipt of an order (overnight). This is only possible thanks to a strong logistics partner. Due to customs, we are unable to influence all delivery routes fully, which is why there can be delays. For this reason, we are continuing to work on our processes.

Which products are proving particularly popular at the moment?

I have noticed two current trends in Switzerland: for high-quality glossy magazines and advertising material. Specific examples include our pop-up displays, as well as our chairs and cushions, and business equipment generally, such as note paper, pads and note books. Our Seidensticker shirts are also selling well, as are all of our products with exclusive materials or enhancements.

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