Financing and funding for Swiss startups
Swiss startups have various financing options: equity, bank loans, Venture Capital, Business Angels, crowdfunding and government funding. Innosuisse offers up to 50% project financing. Cantonal programs complement national funding.
Financing is a critical success factor for startups. Here is an overview of all important financing options:
Equity and bootstrapping:
Advantages:
- Complete control: No external investors
- No interest: No repayment obligations
- Quick decisions: No consultations required
- Flexibility: Free business decisions
Disadvantages:
- Limited means: Personal savings limited
- High risk: Total loss possible
- Slower growth: Less capital for expansion
- Stress: Financial burden on founders
Bank loans and credits:
Traditional bank loans:
- Current account credit: Flexible liquidity solution
- Investment credit: For facilities and equipment
- Working capital credit: For operating costs
- Interest rates: 2-8% depending on creditworthiness
- Securities: Usually guarantees required
Founder credits:
- Special offers: For young companies
- Preferential rates: 1-5% interest rate
- Flexible repayment: Adapted amortization
- Consulting: Included support
Venture Capital:
Seed financing:
- Volume: CHF 100,000-1,000,000
- Purpose: Product development and market testing
- Investors: Seed funds and Business Angels
- Equity: 10-30% company share
- Timeframe: 12-24 months
Series A and later:
- Volume: CHF 1-50 million
- Purpose: Scaling and expansion
- Investors: VC funds and Private Equity
- Equity: 20-50% company share
- Due Diligence: Intensive examination
Business Angels:
Characteristics:
- Investment amount: CHF 25,000-500,000
- Expertise: Industry experience and network
- Mentoring: Active support
- Flexibility: Quick decisions
- Networking: Access to contacts
Swiss Business Angel networks:
- Business Angels Switzerland: Largest network
- Zürich Business Angels: Regionally focused
- Venture Kick: Startup support
- Wingman: Matching platform
Crowdfunding:
Reward-based crowdfunding:
- Platforms: Kickstarter, Indiegogo
- Rewards: Products or services
- Volume: CHF 5,000-500,000
- Advantages: Market validation
- Disadvantages: Elaborate campaign
Equity crowdfunding:
- Platforms: Swisspeers, Lendico
- Company shares: Investors receive equity
- Volume: CHF 100,000-2,000,000
- Regulation: FINMA supervision
Government funding:
Innosuisse (formerly CTI):
- Innovation projects: Up to 50% financing
- Startup coaching: 12-18 months support
- Startup training: Structured program
- Funding volume: CHF 50,000-500,000
- Prerequisites: Innovation and market potential
Cantonal funding:
- Guarantees: Up to CHF 500,000
- Risk capital: Direct participations
- Tax advantages: Reduced profit tax
- Location promotion: Settlement incentives
Alternative financing forms:
Factoring:
- Receivables sale: Immediate liquidity
- Costs: 1-3% of receivable
- Providers: Banks and factoring companies
- Suitable for: B2B businesses
Leasing:
- Assets: Machines, IT, vehicles
- Advantages: Preserve liquidity
- Costs: 3-10% leasing factor
- Tax advantages: Deductible as operating expense
Timing and strategies:
Financing phases:
- Pre-Seed: Equity and family
- Seed: Business Angels and Venture Capital
- Series A: Professional VC funds
- Growth: Private Equity and banks
Success factors:
- Solid business plan: Realistic forecasts
- Convincing team: Experience and competence
- Market potential: Large target group
- Scalability: Growth opportunities
Costs and conditions:
Equity costs:
- Seed round: 20-40% company share
- Series A: 25-50% company share
- Valuation: 5-50x annual revenue
- Liquidation Preference: Preferential repayment
Debt costs:
- Interest rates: 2-15% depending on risk
- Processing fees: 1-3% of loan amount
- Securities: Guarantees or liens
Valuation and Due Diligence:
Company valuation:
- Discounted Cash Flow: Future-oriented valuation
- Multiple method: Industry comparison
- Venture Capital Method: Exit-oriented valuation
- Valuation range: 5-100x annual revenue
Due Diligence process:
- Financial examination: Accounting and forecasts
- Legal examination: Contracts and IP
- Market analysis: Competition and potential
- Team assessment: Qualification and motivation
Conclusion: A thoughtful financing strategy combines different sources and considers company development. Professional advice helps with the optimal financing mix.

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