Financing and Funding
Financing and funding for Swiss startups
Swiss startups have various financing options: equity, bank loans, Venture Capital, Business Angels, crowdfunding and government funding. Innosuisse offers up to 50% project financing. Cantonal programs complement national funding.
Financing is a critical success factor for startups. Here is an overview of all important financing options:
Equity and bootstrapping:
Advantages:
- Complete control: No external investors
- No interest: No repayment obligations
- Quick decisions: No consultations required
- Flexibility: Free business decisions
Disadvantages:
- Limited means: Personal savings limited
- High risk: Total loss possible
- Slower growth: Less capital for expansion
- Stress: Financial burden on founders
Bank loans and credits:
Traditional bank loans:
- Current account credit: Flexible liquidity solution
- Investment credit: For facilities and equipment
- Working capital credit: For operating costs
- Interest rates: 2-8% depending on creditworthiness
- Securities: Usually guarantees required
Founder credits:
- Special offers: For young companies
- Preferential rates: 1-5% interest rate
- Flexible repayment: Adapted amortization
- Consulting: Included support
Venture Capital:
Seed financing:
- Volume: CHF 100,000-1,000,000
- Purpose: Product development and market testing
- Investors: Seed funds and Business Angels
- Equity: 10-30% company share
- Timeframe: 12-24 months
Series A and later:
- Volume: CHF 1-50 million
- Purpose: Scaling and expansion
- Investors: VC funds and Private Equity
- Equity: 20-50% company share
- Due Diligence: Intensive examination
Business Angels:
Characteristics:
- Investment amount: CHF 25,000-500,000
- Expertise: Industry experience and network
- Mentoring: Active support
- Flexibility: Quick decisions
- Networking: Access to contacts
Swiss Business Angel networks:
- Business Angels Switzerland: Largest network
- Zürich Business Angels: Regionally focused
- Venture Kick: Startup support
- Wingman: Matching platform
Crowdfunding:
Reward-based crowdfunding:
- Platforms: Kickstarter, Indiegogo
- Rewards: Products or services
- Volume: CHF 5,000-500,000
- Advantages: Market validation
- Disadvantages: Elaborate campaign
Equity crowdfunding:
- Platforms: Swisspeers, Lendico
- Company shares: Investors receive equity
- Volume: CHF 100,000-2,000,000
- Regulation: FINMA supervision
Government funding:
Innosuisse (formerly CTI):
- Innovation projects: Up to 50% financing
- Startup coaching: 12-18 months support
- Startup training: Structured program
- Funding volume: CHF 50,000-500,000
- Prerequisites: Innovation and market potential
Cantonal funding:
- Guarantees: Up to CHF 500,000
- Risk capital: Direct participations
- Tax advantages: Reduced profit tax
- Location promotion: Settlement incentives
Alternative financing forms:
Factoring:
- Receivables sale: Immediate liquidity
- Costs: 1-3% of receivable
- Providers: Banks and factoring companies
- Suitable for: B2B businesses
Leasing:
- Assets: Machines, IT, vehicles
- Advantages: Preserve liquidity
- Costs: 3-10% leasing factor
- Tax advantages: Deductible as operating expense
Timing and strategies:
Financing phases:
- Pre-Seed: Equity and family
- Seed: Business Angels and Venture Capital
- Series A: Professional VC funds
- Growth: Private Equity and banks
Success factors:
- Solid business plan: Realistic forecasts
- Convincing team: Experience and competence
- Market potential: Large target group
- Scalability: Growth opportunities
Costs and conditions:
Equity costs:
- Seed round: 20-40% company share
- Series A: 25-50% company share
- Valuation: 5-50x annual revenue
- Liquidation Preference: Preferential repayment
Debt costs:
- Interest rates: 2-15% depending on risk
- Processing fees: 1-3% of loan amount
- Securities: Guarantees or liens
Valuation and Due Diligence:
Company valuation:
- Discounted Cash Flow: Future-oriented valuation
- Multiple method: Industry comparison
- Venture Capital Method: Exit-oriented valuation
- Valuation range: 5-100x annual revenue
Due Diligence process:
- Financial examination: Accounting and forecasts
- Legal examination: Contracts and IP
- Market analysis: Competition and potential
- Team assessment: Qualification and motivation
Conclusion: A thoughtful financing strategy combines different sources and considers company development. Professional advice helps with the optimal financing mix.

Do you need help?
We understand that many prospective business founders want to ensure that they don't overlook anything when setting up their company. So don't hesitate to contact us before you start your business.