Starting an Online Store: Why We Recommend EasyShip

For more than 20 years, we at Startups.ch have supported entrepreneurs across Switzerland. More than 40,000 companies have been founded through our services. A growing share of them operate in e-commerce.

And in conversations with this community, we repeatedly observe the same pattern: everyone knows where to start when it comes to branding, shop systems, product photography, and marketing. When it comes to logistics, however, most people think: “I’ll deal with that later.”

In practice, this is one of the most expensive mistakes new online store owners can make. On day one, logistics appears to be a simple operational detail. In reality, it is one of the few decisions that can shape your business for years to come.

That is why we took a close look at the Swiss fulfillment market and selected a partner that we confidently recommend to our e-commerce community: EasyShip Fulfillment.

Why Logistics Is a Blind Spot for Many Online Stores

Based on thousands of conversations with entrepreneurs, we know that four aspects are consistently underestimated:

• How much time shipping actually consumes. At 200 orders per month, shipping can easily require 6 to 10 hours every week. Time that could otherwise be invested in marketing and growth.
• The impact of the first Black Friday. What starts as “a little more volume” quickly turns into a chaotic weekend with incorrect shipments. Poor delivery experiences can reduce conversion rates precisely when advertising efforts begin to pay off.
• The complexity of returns management. Receiving parcels, inspecting products, restocking items, and processing refunds creates an entire workflow that quietly consumes valuable time.
• The scaling challenge. There is no smooth transition between “packing orders yourself” and “running a professional logistics operation.” The tipping point often arrives exactly when your marketing efforts start generating results.

Anyone who wants to avoid these obstacles needs a logistics partner specifically designed for the early stages of growth. This is exactly where EasyShip Fulfillment comes in.

Why EasyShip Fulfillment?

There are many third-party logistics providers in Switzerland. Most of them are designed for large volumes, long-term commitments, expensive onboarding projects, and corporate customers rather than entrepreneurs.

EasyShip takes a different approach. Six factors convinced us:

• No minimum volume requirements. You can start with 50 orders per month and grow at your own pace.
• No minimum contract term. No 24-month agreement that locks you in before you even know where your business is heading.
• Native store integrations within 7 days. Shopify, WooCommerce, Shopware, JTL, and many other platforms connect quickly and easily without major IT projects.
• Transparent pricing. Clear costs per pick and storage slot, without hidden fees or unpleasant surprises.
• Swiss warehouse, Swiss shipping, and a local returns hub. Close to your customers and optimized for fast deliveries within Switzerland.
• Direct access to the founders. You are not speaking with a call center. You are speaking with people who understand your business and its challenges.

One aspect is particularly important to us: the founders of EasyShip were online store founders themselves. They know what the garage phase feels like because they have experienced it firsthand.

For that reason, they do not pressure businesses into outsourcing before they are ready. If the honest answer is “it’s too early for you,” that is exactly what they will say. This mindset is rare in the fulfillment industry and one of the key reasons why we recommend EasyShip with confidence.

What Getting Started with EasyShip Looks Like

We reviewed the onboarding process and were pleasantly surprised by how simple it is:

Day 1: You book a 15-minute introductory call online. No sales pitch, just an honest assessment of your situation.

Days 2–3: Your store platform is connected. Orders start flowing automatically to EasyShip.

Days 4–6: Your products are received, stored, and inventoried in the Swiss warehouse.

From Day 7: Shipping begins. You can monitor inventory and shipments in real time through the dashboard.

In less than a week, you move from managing logistics in your living room to operating within a system that can grow with your business.

When Does Outsourcing Make Sense?

Outsourcing logistics does not mean doing it immediately at all costs. However, our conversations with entrepreneurs reveal clear patterns:

• If you spend more than five hours per week packing orders, outsourcing is often worthwhile immediately.
• If you are investing seriously in advertising and want to scale, logistics should be built in parallel to support growth.
• If you have just launched your business, this is often the ideal moment because you have not yet built inefficient processes that need to be replaced later.
• If your project is intentionally small and remains a hobby business, handling logistics yourself can still be perfectly reasonable. EasyShip will tell you that honestly as well.

Our Recommendation

Logistics alone will not make an online store successful. However, poor logistics can quickly become a serious obstacle.

By establishing efficient logistics from day one, you eliminate a major risk and can focus on the areas where you create the most value: your products, your brand, and your customers.

If you are currently building your online store or preparing for launch, schedule 15 minutes with EasyShip. It is free, non-binding, and honest.

No one in our community has regretted doing so—even those who were ultimately told: “Not yet.”

Book directly at www.easyship.ch

About EasyShip Fulfillment

EasyShip is the Swiss fulfillment center for online stores that want to build a professional logistics setup from the beginning.

With a Swiss warehouse, native store integrations in less than seven days, transparent pricing, and direct access to the founders, EasyShip is built by an entrepreneur, for entrepreneurs.