Startups.ch Blog

Your company, your path: inspiration, knowledge & success stories for founders in Switzerland. Here you will find tips, tools and insider knowledge to found your company carefree or take it to the next level!

Haptics: How people feel about brands

Is print really outdated? On the contrary! Studies show that our brains react strongly to haptic stimuli. Read why this particular fact is becoming a game changer in marketing.

Why Are We Afraid of Failing?

This article will help you understand where this fear comes from and what strategies can help you overcome it.

Converting a limited liability company (LLC) into a public limited company (PLC) – legal basis and procedure

The conversion allows the legal structure of a company to be adapted to changing economic needs.

Entrepreneurship: A Reality Check

In this article, you will learn how to realistically evaluate your business idea, how to overcome financial and time challenges, and how to prepare yourself mentally for the entrepreneurship marathon.

March Foundation Report: Strong Growth Compared to Previous Year

In March 2025, a total of 4,907 new companies were founded in Switzerland.

Social Media and Employer Branding: How to Present Yourself as an Attractive Employer

Social media allows companies to strengthen their employer branding.

Measuring Success: Key Metrics for Social Media Marketing of Start-ups

This article explains the key KPIs for start-up social media marketing. Topics such as reach, engagement, and conversion rate are detailed to optimize performance.

The Role of Social Media in Branding for New Businesses in Switzerland

Social media is an essential tool for start-ups to increase brand awareness and effectively communicate their values.

Common Email Marketing Mistakes and How to Avoid Them

Successful email marketing requires a well-thought-out strategy. Discover the most common mistakes and how to avoid them to make your campaigns more effective.