Startups.ch Blog

Your company, your path: inspiration, knowledge & success stories for founders in Switzerland. Here you will find tips, tools and insider knowledge to found your company carefree or take it to the next level!

Measurable Success: Key KPIs in Email Marketing

Effective email marketing is data-driven. Discover which KPIs you should track to optimize your campaigns and improve your conversion rates.

Lead Nurturing with Email Marketing: How to Nurture Your Contacts

Effective lead nurturing with email marketing helps you turn prospects into paying customers. Discover strategies and best practices to nurture your contacts in a targeted and sustainable way.

February Foundation Report: New business creation shows positive development

In February, a total of 4'816 new companies were founded in Switzerland.

Large reach, small budget

Even with a small budget, you can create a strong advertising impact – if you use the right strategies.

When and why does it make sense to protect a brand?

Brands are a crucial identifying feature of a company. However, building a successful brand requires significant time and financial investments.

Applying for a Patent - How to Proceed?

Learn how to register a patent for a technical invention in Switzerland as a founder to protect your innovations and secure long-term competitive advantages.

January Foundation Report: Over 4'000 New Foundings Kick Off the New Year

With a total of 4'260 new foundings across Switzerland, the new year began.

Data Protection for Startups: What You Need to Know

Data protection is essential for businesses. Learn about the legal requirements and how to effectively protect sensitive customer data.

Employee Motivation and Retention: How to Keep Your Team Long-Term

For startups, retaining motivated employees over the long term is essential.