What are the benefits of registering a trademark?
The uniqueness of your brand is a decisive success factor for your company. That is why you should register and protect it.
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A trademark gives you the right to label your products and services with the name or logo and helps you to distinguish them from competing products and give your customers the opportunity to immediately recognize your products at any time. Examples of well-known brands include Coca-Cola, Porsche and Nike.
To prevent competitors from using your company name or logo, we recommend that you have it protected as a trademark. If it is protected, you have something at your disposal to take action against any misuse, or to issue warnings to persons or companies who use your trademark or company name and demand that they refrain from using it.
A distinction is made between word marks, figurative marks and word/figurative marks. Protection is always granted in certain classes of goods, e.g. for clothing, personal care products or machines. The classes are categorized in the International Classification of Goods and Services (so-called Nice Classification).
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